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Measuring Consumer Environmental Behaviour Influence On Green Purchase Behaviour Using Pls

Table 4:

Hypothesis Standard data Standard Error T Value Result R2 Q2
H1 Environmental Attitude -> GPB 0.019 0.048 0.406 Rejected 0.524 0.331
H2 Environmental Behaviour -> GPB 0.013 0.059 0.217 Rejected
H3 Environmental Concern -> GPB 0.18 0.057 3.178** Accepted
H4 Environmental Problem -> GPB -0.132 0.039 3.416** Accepted
H5 Concern for Self-image -> GPB 0.246 0.047 5.21** Accepted
H6 Environmental Responsibility -> GBP 0.216 0.059 3.642** Accepted
H7 Government Role -> GPB 0.266 0.056 4.771** Accepted
H8 Social Influence -> GPB 0.102 0.033 3.091** Accepted
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