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Measuring Consumer Environmental Behaviour Influence On Green Purchase Behaviour Using Pls

Table 1:

Construct Item Loading Cronbach’sAlpha Composite Reliability AVE
Social Influence A1 0.851 0.959 0.973 0.924
A2 0.872
A3 0.863
A4 0.799
Environmental Attitude B1 0.952 0.824 0.917 0.848
B2 0.977
B3 0.954
Environmental Concern C1 0.829 0.7 0.833 0.626
C2 0.816
C3 0.723
Environmental Problem D1 0.891 0.833 0.867 0.623
D2 0.824
D3 0.77
D4 0.653
Environmental Responsibility E1 0.839 0.826 0.896 0.744
E2 0.887
E3 0.865
E4 0.881
Environmental Behaviour F1 0.896 0.891 0.924 0.753
F2 0.945
Self-Image G1 0.933 0.753 0.858 0.669
G2 0.933
G3 0.702
Government Role H2 0.83 0.852 0.9 0.694
H3 0.776
H4 0.847
Green Purchase Behaviour I1 0.806 0.87 0.91 0.717
I2 0.883
I3 0.884
I4 0.751
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