Measuring Consumer Environmental Behaviour Influence On Green Purchase Behaviour Using Pls
Table 1:
Construct | Item | Loading | Cronbach’sAlpha | Composite Reliability | AVE |
Social Influence | A1 | 0.851 | 0.959 | 0.973 | 0.924 |
A2 | 0.872 | ||||
A3 | 0.863 | ||||
A4 | 0.799 | ||||
Environmental Attitude | B1 | 0.952 | 0.824 | 0.917 | 0.848 |
B2 | 0.977 | ||||
B3 | 0.954 | ||||
Environmental Concern | C1 | 0.829 | 0.7 | 0.833 | 0.626 |
C2 | 0.816 | ||||
C3 | 0.723 | ||||
Environmental Problem | D1 | 0.891 | 0.833 | 0.867 | 0.623 |
D2 | 0.824 | ||||
D3 | 0.77 | ||||
D4 | 0.653 | ||||
Environmental Responsibility | E1 | 0.839 | 0.826 | 0.896 | 0.744 |
E2 | 0.887 | ||||
E3 | 0.865 | ||||
E4 | 0.881 | ||||
Environmental Behaviour | F1 | 0.896 | 0.891 | 0.924 | 0.753 |
F2 | 0.945 | ||||
Self-Image | G1 | 0.933 | 0.753 | 0.858 | 0.669 |
G2 | 0.933 | ||||
G3 | 0.702 | ||||
Government Role | H2 | 0.83 | 0.852 | 0.9 | 0.694 |
H3 | 0.776 | ||||
H4 | 0.847 | ||||
Green Purchase Behaviour | I1 | 0.806 | 0.87 | 0.91 | 0.717 |
I2 | 0.883 | ||||
I3 | 0.884 | ||||
I4 | 0.751 |