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Linking Innovation, Social Media Marketing, And Corporate Social Responsibility To Firm Performance

Table 1:

  Hypotheses Beta t-value P
H1: Innovation Firm Performance 0.407 3.623 ***
H2: Corporate Social Responsibility Firm Performance 0.259 2.061 0.042
H3: Social Media Marketing Firm Performance -0.028  -0.244 0.808
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