Malaysian Homestay Operators And Visitors’ Satisfaction: Servqual Analysis
Table 4:
Model | Coefficient | Standardized Beta | t-value | p-value |
Tangible | .706 | .586 | 13.947 | .000 |
Reliability | .219 | .224 | 4.461 | .000 |
Responsiveness | .136 | .140 | 2.905 | .005 |
Empathy | .241 | .267 | 5.924 | .000 |
Assurance | -.459 | -.398 | -8.029 | .000 |