Brand Image And Customer Loyalty Among Gen-Y
Table 3:
| Correlations | ||||||
| Brand Image | Product Uniqueness | Product Favorability | Product Strength | Customer [Loyalty | ||
| Brand Image | Pearson Correlation | 1 | .871** | .819** | .824** | .548** |
| Sig. (2-tailed) | .000 | .000 | .000 | .000 | ||
| N | 346 | 346 | 346 | 346 | 346 | |
| Product Uniqueness | Pearson Correlation | .87** | l | .590** | .560" | .493** |
| Sig. (2-tailed) | .000 | .000 | 0.000 | .000 | ||
| N | 346 | 346 | 346 | 346 | 346 | |
| Product Favorability | Pearson Correlation | .819** | .590** | l | .516** | .441** |
| Sig. (2-tailed) | .000 | 0.000 | .000 | .000 | ||
| N | 346 | 346 | 346 | 346 | 346 | |
| Product Strength | Pearson Correlation | .824** | .560** | .516** | 1 | .443** |
| Sig. (2-tailed) | 0.000 | 0.000 | .000 | .000 | ||
| N | 346 | 346 | 346 | 346 | 346 | |
| Customer Loyalty | Pearson Correlation | .548 | .493** | .441** | .443** | l |
| Sig. (2-tailed) | .000 | .000 | .000 | .000 | ||
| N | 346 | 346 | 346 | 346 | 346 | |
| **. Correlation is significant at the 0.0l level (2-tailed). | ||||||