European Proceedings Logo

Intangible Assets Disclosure Among Malaysian Technology Companies: A Resource Based View

Table 1:

Phase 1: Discovery and Learning
Networking Business collaborations; Customer integration; Supplier integration; Communities of practice
Acquired Capabilities Infrastructure assets; Spill over utilization
Internal Renewal R&D; Workforce training; Management processes
Phase 2: Implementation
Internet Online management; Online trading; Major internet alliances
Technological Feasibility Government approvals; Beta tests, working pilots; First mover
Intellectual Property Patents, trademarks; Licensing agreements
Phase 3: Commercialization
Performance Market share; Innovation revenue; Patent and know how royalties
Customers Marketing innovation; Brand values; Customer churn and value; Environmental reporting
Growth Prospects Product pipeline; Expected efficiencies; Planned initiatives; Expected breakeven and cash burn rate
< Back to article