Educational Marketing – Academic Action And Identity
Table 1:
| Image / Notoriety | Educational offer | Human resources | Material resources |
| + the reputation of an powerful academic brand + high level of direct promotion + high level of notoriety within the specialized public | + multicultural profile+ accredited specialization | + high academic standards + high representation of practitioners+ high reputation of the teachers | + accessibility / proximity |
| – lack of media promotion – low awareness of the organisation within the local community (general public) | – unique specialization for bachelor’s degree | – lack an own building– lack of laboratories and library |