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Educational Marketing – Academic Action And Identity

Table 1:

Image / Notoriety Educational offer Human resources Material resources
+ the reputation of an powerful academic brand + high level of direct promotion + high level of notoriety within the specialized public + multicultural profile+ accredited specialization + high academic standards + high representation of practitioners+ high reputation of the teachers + accessibility / proximity
– lack of media promotion – low awareness of the organisation within the local community (general public) – unique specialization for bachelor’s degree – lack an own building– lack of laboratories and library
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