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Segmentation Analysis Of Participatory Behaviour In Road Race Events In Taiwan

Table 6:

ClusterFactor Dimensions cluster 1 cluster 2 cluster 3
Participation Motivations .2038 .1907 -.9747
Past Experiences .3018 .1424 -1.1496
Event Image .2142 .2818 -1.1949
Destination Image .2372 .2471 -1.1870
Event Satisfaction .2427 .2612 -1.2320
Participation Intention .3140 .2494 -1.4085
Revisiting behaviour .3022 .2516 -1.3799
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