Segmentation Analysis Of Participatory Behaviour In Road Race Events In Taiwan
Table 5:
| ClusterInput | Cluster 1 | Cluster 2 | Cluster 3 |
| Gender | Male (99.6%) | Female (86.8%) | Male (51.7%) |
| Intention | 6.15 | 6.10 | 4.66 |
| Revisiting behaviour | 6.14 | 6.09 | 4.55 |
| Satisfaction | 6.02 | 6.04 | 4.76 |
| Event image | 5.78 | 5.83 | 4.56 |
| Destination Image | 5.88 | 5.89 | 4.69 |
| Past Experiences | 5.65 | 5.48 | 4.11 |
| Motivations | 5.86 | 5.85 | 4.95 |
| Monthly Income | NTD 40,000-59,999 (38.1%) | NTD 20,000-39,999 (38.7%) | NTD 20,000-39,999 (38.0%) |
| Participate Rate/Year | 5-10 times (34.8%) | 2-4 times (50.5%) | 1 time or less (47.5%) |
| Age | 31-40 (41.0%) | 31-40 (32.7%) | 21-30 (52.1%) |