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What Is The Process Of Consumers Behavioral Change? Some Insights In Spiral Model

Table 3:

Stage of Change Description Characteristics Techniques
Pre-contemplation The individual has no intention to take action within the next 6 months and is generally unaware or under-aware of the problem. Not currently considering change: "Ignorance is bliss" Validate lack of readiness Clarify: decision is theirs Encourage re-evaluation of current behavior Encourage self-exploration, not action Explain and personalize therisk
Contemplation The individual intends to take action within the next 6 months. He or she is aware that a problem exists but has not yet made a commitment to take action Ambivalent about change: "Sitting on the fence" Not considering changewithin the next month Validate lack of readiness Clarify: decision is theirs Encourage evaluation of pros and cons of behavior change Identify and promote new, positive outcome expectations
Preparation / Decision The individual intends to take action within the next 30 days and has taken some behavioral steps in this direction Some experience with change and are trying to change: "Testing the waters"Planning to act within1month Identify and assist in problemsolving re: obstacles Help patient identify social support Verify that patient has underlying skills for behavior change Encourage small initial steps
Action The individual changes his or her overt behavior for less than 6 months Practicing new behaviorfor3-6 months Focus on restructuring cues and social support Bolster self-efficacy for dealing with obstacles Combat feelings of loss and reiterate long-term benefits
Maintenance The individual changes his or her overt behavior for more than 6 months and works to prevent relapse and consolidate the gains attained Continued commitment tosustaining new behaviorPost-6 months to 5 years Plan for follow-up supportReinforce internal rewardsDiscuss coping with relapse
Relapse / Termination The individual has no temptation to relapse and has 100% confidence in maintaining the change Resumption of oldbehaviors: "Fall fromgrace" Evaluate trigger for relapseReassess motivation and Barriers Plan stronger coping strategies
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