What Is The Process Of Consumers Behavioral Change? Some Insights In Spiral Model
Table 1:
| Processes of Change | Stages of Change |
| Pre-contemplation Contemplation Decision Action Maintenance | |
| Consciousness raising | |
| Dramatic relief | |
| Environmental reevaluation | |
| Self-reevaluation | |
| Self-liberation | |
| Counter conditioning | |
| Helping relationships | |
| Reinforcement management | |
| Stimulus control |