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The Moderating Effect Of External Environment Turbulence In Tourism Sector

Table 1:

Name of Variable Dimensions CFI’ Loadings Cronbach Alpha Composite’ Reliability AVE
Pak Thai Pak Thai Pak Thai Pak Thai Pak Thai
CRMe’ IT Performance 0.93 0.89  0.74 0.69 0.71 0.76 0.81 0.85 0.75 0.71
Relationship Marketing Performance  0.65 0.71
Organizational Climate  0.74 0.83
Innovation Product/Service Innovation 0.96 0.94 0.61 0.73 0.79 0.77 0.79 0.83 0.69 0.73
System Innovation 0.56 0.63
Process Innovation 0.96 0.69
Business Performance Return on Assets 0.94 0.95 0.74 0.63 0.78 0.79 0.91 0.86 0.72 0.79
Competitive Advantage 0.62 0.71
Return on Investment 0.89 0.73
Technological Turbulence Rate of Change of Technology 0.91 0.71  0.64 0.76 0.72 0.75 0.88 0.71 0.65 0.66
Technological Novelty  0.71 0.65
Adaption Rate  0.83 0.74
Market Turbulence Customer Preference 0.95 0.81  0.63 0.76 0.79 0.73 0.90 0.85 0.72 0.74
Customers Composition  0.76 0.62
Regulatory Agencies  0.69 0.64
Competitive Intensity Level of Competition 0.92 0.94  0.74 0.65 0.76 0.71 0.85 0.91 0.68 0.72
Industry Conditions  0.67 0.73
Competitive Density  0.83 0.88
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