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Examining The Impact Of Entrepreneurial Orientation On Commercialization Through Market Awareness

Table 6:

Items Loadings
Entrepreneurial Orientation
EO 1 I always try to make some changes in my business .812
EO 2 I preferred high risk projects with a high return .854.
EO 3 At the point when our competitors build up another item or another business technique, our business rapidly reacts to it and adopt it .912
EO 4 At the point when our competitors build up another item or another business technique, our business rapidly reacts to it and adopt it .875
EO 5 People are encouraged to think and behave differently .862
Awareness
AR 1 The investment should be made in a wide range of new technological advancement .912
AR 2 The investment on a R&D program should be made in the partnership with our competitors so our development cost can be reduced .934
AR 3 In the manufacturing concern to improve the efficiency we must limit the brand features. .845
AR 4 For a new product, we must penetrate in a potential market despite of heavy competition. .956
Research Commercialization
RC 1 Do you publish your research or convey it to others through conference or other means .924
RC 2 Do you convey/share your research result with the parties that may have prime concern with those results .945
RC 3 To what extent this research benefits you in monetary terms .954
RC 4 Based on your research result do you have patent of your invention .923
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