| № |  
   Process step |  
   Possible erroneous actions |  
   Effects |  
   Probability (P) |  
   Cause |  
   Preventive actions |  
  
 
   
   | 1 |  
   Acquaintance and contact establishment  |  
   No approach / no attention paid to the client |  
   Sales failure |  
   Р1=0,2 |  
   Lack of motivation,Bad mood, Stiffness,Inattention, deliberate incorrect evaluation of the buyer's interests |  
   Training in sales, mentoring |  
  
 
   
   | 2 |  
   Contact clarification and development  |  
   No / incorrect clarifying questions asked |  
   Invalid needs analysis. Sales failure  |  
   Р2=0,48 |  
   Bad MemoryStiffness of the sales assistant  |  
   Training in sales, mentoring. “Mystery shopper” method |  
  
 
   
   | 3 |  
   Presentation of the targeted models, creation of a design project |  
   No advantages of the goods demonstrated, no design project made  |  
   Sales failure |  
   Р3=0,128 |  
   No software available.Ignorance of the assortment range, advantages of the goods |  
   Training in sales, mentoring. “Mystery shopper” method.Creating design projects to train and gain skills  |