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Involving Banks In Social Projects Through Marketing Alliances

Table 7:

Index Classic Gold Platinum
Debit card «Gift of Life»
Sberbank
The average volume of payment transactions on the card (RUB). 15 531 15 531 15 531
Service charge for customers (RUB) 53 278 972
Commission income (RUB) 272 272 272
Commission expenses (RUB) 63 63 63
Deduction to the fund «Gift of Life» (RUB) 107 149 302
Deductions to the customer by the bonus program "Thanks from Sberbank (RUB) 78 78 78
Profit before taxation on the card (RUB) 77 261 802
Fund «Gift of Life»
The average volume of payment transactions on the card (RUB). 15 531 15 531 15 531
The amount of deductions from the amount of customer purchases (RUB) 47 47 47
The amount of Sberbank's deductions from the amount of customer purchases (RUB) 47 47 47
Deductions from service for the first year for the customer (RUB) 14 56 208
Total amount of deductions to the fund (per month) 107 149 302
Classical debit card
Sberbank
The average volume of payment transactions on the card (RUB). 10 354 10 354 10 354
Service charge for customers (RUB) 46 250 408
Commission income (RUB) 272 272 272
Commission expenses (RUB) 63 63 63
Deductions to the customer by the bonus program "Thanks from Sberbank (RUB) 52 52 52
Income before taxation on the card (RUB) 203 408 566
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