European Proceedings Logo

Involving Banks In Social Projects Through Marketing Alliances

Table 4:

Intex Visa ClassicDebit card Visa GoldDebit card Visa PlatinumDebit card
Average volume of transactions on a bank card (RUB) 10 354 10 354 10 354
Total cost of customer service (RUB) 1 650 9 000 14 700
Cost of service in the first year for a customer (RUB) 750 3 000 4 900
Maintenance period (months). 36 36 36
Deductions to the customer by the bonus program "Thanks from Sberbank (each transaction) (%) 0.50 0.50 0.50
Visa ClassicDebit card “Gift of life” Visa GoldDebit card “Gift of life” Visa PlatinumDebit card “Gift of life”
The average volume of co-branded bank card transactions (RUB) 15 531 15 531 15 531
Total cost of customer service (RUB) 1 900 10 000 35 000
Cost of service in the first year for a client (RUB) 1 000 4 000 15 000
Maintenance period (months). 36 36 36
One-off payments to the Fund “Gift of Life” (RUB) 500 2 000 7 500
Deductions from the amount of purchases in the consumer NGOs (%) 0.30 0.30 0.30
Deductions of Sberbank from the amount of customer purchases to the fund "Gift of life" (%) 0.30 0.30 0.30
Deductions to the client by the client bonus program "Thanks from Sberbank (each transaction) (%) 0.50 0.50 0.50
< Back to article