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Involving Banks In Social Projects Through Marketing Alliances

Table 2:

Commercial bank Partner (non-profit organization) Co-branding card Socially significant problem
Public Joint-Stock Company Sberbank of Russia The charity fund "Gift of Life» was created in 2006 by the actress Chulpan Khamatova and Dina Korzun. It helps children with oncohematological and other serious diseases. With eachSberbank's co-branded card, "Gift of Life" 0.3% of every current card transaction and 50% of annual card service is deducted to the charity fund "Give Life". The project assists children with serious diseases. The bonus program "Thanks from Sberbank" is being implemented (Attracted more than 300 outlets)
SKB-bank Charity fund "Sinara" was founded in 2001 to implement socially significant projects in Sverdlovsk Region. The Fund supports projects in the field of health, education, culture and sports. Issuing a co-branded card with the image of “The Little Prince”, the bank transfers 0.3% of each transaction to the charity fund "Sinara".0.06% of the amount on deposit "Ordinary Miracle", is monthly transferred to the fund. "Time of Goodness!"The project provides targeted social assistance to orphanages, special boarding school for children, nursing homes, hospitals, children's sports schools, and music institutions.
Tinkoff-bank World Wildlife Fund “WWF” was founded in 1961 and it deals with conservation, development and restoration of the environment, as well as conservation of the Earth's biological diversity. 0,75% from each operation on the co-branded “WWF” debit card is transferred to an account for rare species of conservation. The card is made of environmentally friendly materials and allows the owner to return 7% per annum on the balance. Support of rare species of animals and their habitats.
VTB Bank of Moscow Russian Orthodox Church Acquiring a co-branded card from the "Gift of the Holy" line, the owner participates in the project of building 200 churches in Moscow. The bank transfers about 30 rubles from each 2000 rubles. 30 rubles is equivalent to one brick laid in the wall of the temples. "Gift of the Holy"Support of the construction of 200 churches in Moscow.
VTB Bank of Moscow Supporting fund of the State Tretyakov Gallery, was founded in 2012 to raise funds for the implementation of projects of the gallery 0,5-1% of the amount of transactions from co-branded card with a Russian painting from the collection of the Tretyakov Gallery is deducted to the fund for its support. Charity co-brand "State Tretyakov Gallery - VTB - VISA »Support and development of projects of the State Tretyakov Gallery.
Russian Agricultural Bank Center "Amur Tiger" was established in 2013 on the initiative of V.V. Putin. The purpose of the fund is to study and preserve the population of Amur tigers Part of the funds from point-of-sale transaction is transferred to the center of studying and maintaining the population of Amur tigers. "Amur Tiger" Maintenance of rare and endangered species of Amur tigers.
Binbank The Fund of the Russian Geographical Society was founded in 1845 with the aim to collect and disseminate reliable geographical information. 0,5% from each transactions from the co-branded card is deducted to the Fund of the Russian Geographical Society. The card is for those who want to take part in the formation of new Russia. "Comfort"The support of projects of the Russian Geographical Society in the formation of new Russia
Bank Uralsib Charity children's fund "Victoria" was founded in 2004. The main aim of the fund is to create and maintain comfortable conditions for children from deprived backgrounds. The bank allocates 0.5% from each transections from co-branding card to the charity fund. "A Decent House for Children"Prevention of family orphanhood, family organization of orphans and support of foster families.
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