Features Of Social Advertising Discourse
Table 4:
Concept | Culture | ||
English | French | Russian | |
Intimidation | 51% | 46% | 23% |
Action incentive | 29% | 22% | 27% |
Dialog with the recipient | 18% | 11% | 19% |
Mockery | 2% | 7% | 9% |
Result display | 0% | 14% | 22% |
Concept | Culture | ||
English | French | Russian | |
Intimidation | 51% | 46% | 23% |
Action incentive | 29% | 22% | 27% |
Dialog with the recipient | 18% | 11% | 19% |
Mockery | 2% | 7% | 9% |
Result display | 0% | 14% | 22% |