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Experience Of Application Of Semantic Approach For Brand Analysis Of University

Table 2:

TheSemantic Differential measuring ScalePositive pole ScaleNegative pole
Strength Belonging Lack of Tradition
Strength Control Lack of control
Strength Security Unprotected
Evaluation Pleasure Discontent
Evaluation Unity Individuality
Evaluation Individuality Collectiveness
Activity Vital power Fading
Activity Power Impotence
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