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Economic Diagnostics In Environment Of Staticized Relationship Marketing

Table 2:

Diagnostics dimension Indicators
Human Relations 1. Level of employees with many years of experience;2. Level of motivation for the growth of economic indicators, the expansion of sales, innovations;3. Attraction of young specialists;4. Coefficient of staff turnover;5. Forms of labour organization.
Marketing 1. Marketing complexity;2. High competitive service level;3. Advanced differential product policy;4. Flexible pricing;5. Level of sales channels;6. Availability and number of regular customers.
Management 1. Managerial staff qualification; 2. Flexible management system; 3. Automation degree of management process;4. Specific objectives; 5. Advanced branding strategy;6. Business partnership.
Production 1. Provision of raw materials;2. Overall automation incl. quality control;3. Smooth production flow;4. Materials-output ratio;5. Energy efficiency.
Finance and Investment 1. Stable financial standing of the company; return on assets;2. Regular investment income;3.Credit rating;4. Timely salary payments;5. Investments (rate and behavior), into shareholders’ interests inclusively.
Innovation 1. Kind of implemented innovations (local, radical);2. Share of innovation (percentage of related investment in the total volume);3. Return on innovation projects.
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