Segmentation of Food Shoppers in Turkey: An Application of Food-Related Lifestyle Instruments
Table 2:
| Consumers | Rational | Food focus | Careless | Uninvolved | Samplea |
| Gender* | |||||
| Female | 96(60.8 b) | 61(47.7) | 54(43.5) | 42 (45.2) | 253(50.3) |
| Male | 62(39.2) | 67(52.3) | 70 (56.5) | 51 (54.8) | 250(49.7) |
| Age | |||||
| 18-25 | 57(36.1) | 52(40.6) | 56(45.2) | 46(49.5) | 211(41.9) |
| 26- 35 | 59(37.3) | 50(39.1) | 42(33.9) | 34(36.6) | 185(36.8) |
| 36-45 | 27(17.1) | 17(13.3) | 12(9.7) | 9(9.7) | 65(12.9) |
| 45-59 | 13(8.2) | 7(5.5) | 11(8.9) | 3(3.2) | 34(6.8) |
| 60+ | 2(1.3) | 2(1.6) | 3(2.4) | 1(1.1) | 8(1.6) |
| Marital staus | |||||
| Single | 81(51.3) | 68(53.1) | 77(62.9) | 55(59.1) | 281(55.9) |
| Married | 70(44.3) | 58(45.3) | 46(37.1) | 37(39.8) | 211(41.9) |
| Divorced | 7(4.4) | 2(1.6) | 1(0.8) | 1(1.1) | 11(2.2) |
| Number of children | |||||
| No children | 95(60.1) | 86(67.2) | 83(66.9) | 68(73.1) | 332(66.0) |
| 1 | 25(15.8) | 15(11.7) | 11(8.9) | 12(12.9) | 63(12.5) |
| 2 | 27(17.1) | 15(11.7) | 16(12.9) | 7(7.5) | 65(12.9) |
| 3 | 7(4.4) | 9(7.0) | 8(6.5) | 5(5.4) | 29(5.8) |
| 4+ | 4(2.5) | 3(2.3) | 6(4.8) | 1(1.1) | 14(2.8) |
| Educational background* | |||||
| High school and belove | 37(23.4) | 38(29.7) | 42(33.9) | 37(39.8) | 154(30.6) |
| College(two year) | 13(8.2) | 22(17.2) | 12(9.7) | 16(17.2) | 63(12.5) |
| Bachelor degree | 85(53.8) | 54(42.2) | 61(49.2) | 31(33.3) | 231(45.9) |
| Graduate degree | 23(14.6) | 14(10.9) | 9(7.2) | 9(9.7) | 55(10.8) |
| Occupation | |||||
| Salaried employee (government) | 33(20.9) | 26(20.3) | 18(14.5) | 13(14.0) | 90(17.9) |
| Salaried employee (private sector) | 44(27.8) | 36(28.1) | 34(27.4) | 25(26.9) | 139(27.6) |
| Business owner | 10(6.3) | 14(10.9) | 12(9.7) | 5(5.4) | 41(8.2) |
| Retired | 3(1.9) | 2(1.6) | 5(4.0) | 3(3.2) | 13(2.6) |
| Housewife | 6(3.8) | 7(5.5) | 5(4.0) | 3(3.2) | 21(4.2) |
| Not working | 16(10.1) | 10(7.8) | 12(9.7) | 5(5.9) | 43(8.5) |
| Student | 46(29.1) | 33(25.8) | 38(30.6) | 39(41.9) | 156(31.0) |
| Income level | |||||
| <1000TL | 12(7.6) | 9(7.0) | 9(7.3) | 10(10.8) | 40(8.0) |
| 1000-2000 TL | 28(17.7) | 27(21.1) | 32(25.8) | 27(29.0) | 114(22.7) |
| 2000-5000 TL | 85(53.8) | 68(53.1) | 57(46.0) | 43(46.2) | 253(50.3) |
| 5000-10000 TL | 26(16.5) | 21(16.4) | 20(16.1) | 9(9.7) | 76(15.1) |
| >10000TL | 7(4.4) | 3(2.3) | 6(4.8) | 4(4.3) | 20(4.0) |