| Factors |
Factor loading |
F-ratio |
P-value |
Cluster1Rational (34.1%) |
Cluster2Food focus (25.4%) |
Cluster3Careless (24.7%) |
Cluster4Uninvolved(18.5%) |
| Knowing what I buy Cronbach’s Alpha= .820 |
|
109.69 |
0.00 |
0.31 |
0.68 |
-0.25 |
-1.12 |
| I make a point of using natural or organic products. |
.826 |
53.25 |
0.00 |
0.14 |
0.44 |
-0.64 |
-0.86 |
| I always buy organically grown food products if I have the opportunity. |
.820 |
43.71 |
0.00 |
0.15 |
0.41 |
-0.61 |
-0.74 |
| To me the naturalness of the food that I buy is an important quality. |
.710 |
108.84 |
0.00 |
0.39 |
0.46 |
-0.82 |
-1.21 |
| I prefer to buy natural products, i.e. products without preservatives. |
.583 |
80.23 |
0.00 |
0.36 |
0.42 |
-0.77 |
-1.00 |
| I like to know what I am buying, so I often ask questions in stores where I shop for food. |
.472 |
60.76 |
0.00 |
0.05 |
0.51 |
-0.63 |
-0.94 |
| I like buying food products in specialty stores where I can get expert advice. |
.391 |
25.78 |
0.00 |
-0.06 |
0.39 |
-0.42 |
-0.61 |
| Importance of product information Cronbach’s Alpha= .780 |
|
74.96 |
0.00 |
0.34 |
0.43 |
-0.04 |
-1.11 |
| I compare labels to select the most nutritious food. |
.801 |
26.76 |
0.00 |
0.20 |
0.29 |
-0.49 |
-0.70 |
| I compare product information labels to decide which brand to buy. |
.753 |
34.71 |
0.00 |
0.09 |
0.39 |
-0.53 |
-0.75 |
| To me product information is of high importance. I need to know what the product contains. |
.690 |
53.15 |
0.00 |
0.20 |
0.39 |
-0.52 |
-1.28 |
| Price- quality-food relationship Cronbach’s Alpha= .794 |
|
116.74 |
0.00 |
0.16 |
0.67 |
0.03 |
-1.25 |
| It is important for me to know that I get quality for all my money. |
.684 |
87.67 |
0.00 |
0.22 |
0.40 |
-0.40 |
-1.93 |
| I always try to get the best quality for the best price. |
.650 |
52.23 |
0.00 |
0.25 |
0.38 |
-0.63 |
-0.97 |
| I compare prices between product variants in order to get the best value for money. |
.608 |
39.87 |
0.00 |
0.18 |
0.37 |
-0.58 |
-0.79 |
| I always check prices, even on small items. |
.529 |
14.81 |
0.00 |
0.12 |
0.24 |
-0.42 |
-0.31 |
| I find the taste of food products important. |
.529 |
134.78 |
0.00 |
0.10 |
0.35 |
0.07 |
-2.56 |
| It is important to me that food products are fresh. |
.480 |
111.48 |
0.00 |
0.26 |
0.35 |
-0.29 |
-2.28 |
| Cooking is a task that is best over and done with. |
.466 |
28.94 |
0.00 |
-0.03 |
0.20 |
-0.06 |
-1.48 |
| Adventure Cronbach’s Alpha= .848 |
|
37.02 |
0.00 |
0.34 |
0.39 |
-0.61 |
-0.30 |
| Recipes and articles on food from other culinary traditions make me experiment in the kitchen. |
.826 |
52.23 |
0.00 |
-0.66 |
0.52 |
-0.21 |
0.14 |
| I look for ways to prepare unusual meals. |
.808 |
58.05 |
0.00 |
0.35 |
0.57 |
-0.20 |
-0.65 |
| I like to try out new recipes. |
.761 |
59.48 |
0.00 |
-0.65 |
0.57 |
-0.22 |
-0.28 |
| I like to try new foods that I have never tasted before. |
.726 |
23.07 |
0.00 |
0.31 |
0.35 |
-0.01 |
-0.50 |
| I love trying cooking recipes from foreign countries. |
.724 |
27.26 |
0.00 |
-0.56 |
0.36 |
-0.08 |
0.26 |
| Contrary to the traditional habit Cronbach’s Alpha= .697 |
|
20.93 |
0.00 |
-0.41 |
0.47 |
-0.02 |
0.09 |
| I eat before I get hungry, which means that I am never hungry at meal times. |
.793 |
6.56 |
0.00 |
-0.24 |
0.11 |
-0.06 |
0.54 |
| In our house, nibbling has taken over and replaced set eating hours. |
.723 |
4.29 |
0.01 |
-0.16 |
-0.02 |
0.06 |
0.54 |
| I eat whenever I feel the slightest bit hungry. |
.715 |
9.52 |
0.00 |
-0.30 |
0.25 |
-0.12 |
0.08 |
| I use a lot of frozen foods in my cooking. |
.529 |
15.33 |
0.00 |
-0.42 |
-0.01 |
0.33 |
0.43 |
| Attitude to food-related communication Cronbach’s Alpha= .744 |
|
26.94 |
0.00 |
-0.48 |
0.48 |
0.16 |
-0.06 |
| Information from advertising helps me to make better buying decisions. |
.844 |
5.18 |
0.00 |
-0.29 |
0.10 |
0.14 |
-0.08 |
| I have more confidence in food products that I have seen advertised than in unadvertised products. |
.780 |
3.92 |
0.01 |
-0.17 |
-0.05 |
0.24 |
0.02 |
| I am influenced by what people say about a food product. |
.707 |
4.40 |
0.01 |
-0.17 |
0.15 |
0.02 |
-0.39 |
| Shopping list Cronbach’s Alpha= .925 |
|
86.51 |
0.00 |
0.35 |
0.66 |
-0.79 |
-0.46 |
| I make a shopping list to guide my food purchases. |
.863 |
43.76 |
0.00 |
0.16 |
0.50 |
-0.59 |
-0.24 |
| Before I do a large food shopping, I make a list of everything I need. |
.846 |
36.04 |
0.00 |
-0.15 |
0.47 |
-0.51 |
-0.38 |
| Women’s task Cronbach’s Alpha= .821 |
|
104.41 |
0.00 |
-0.82 |
0.80 |
0.19 |
0.05 |
| I consider the kitchen to be the woman's domain. |
.876 |
4.49 |
0.00 |
-0.25 |
-0.01 |
0.18 |
-0.17 |
| It is the woman's responsibility to keep the family healthy by serving a nutritious diet. |
.862 |
3.32 |
0.02 |
-0.08 |
0.10 |
-0.22 |
0.10 |
| Sharing responsibility Cronbach’s Alpha= .855 |
|
33.71 |
0.00 |
0.28 |
0.43 |
-0.54 |
-0.35 |
| My family helps with other mealtime chores, such as setting the table and washing up. |
.868 |
63.59 |
0.00 |
0.73 |
0.53 |
-0.01 |
-0.62 |
| The other family members always help in the kitchen; for example they peel the potatoes and cut up the vegetables. |
.849 |
56.62 |
0.00 |
-0.75 |
0.50 |
0.00 |
-0.35 |
| When I do not feel like cooking, I can get other family members do it. |
.820 |
39.78 |
0.00 |
-0.61 |
0.38 |
0.14 |
-0.72 |
| Social relationship Cronbach’s Alpha= .745 |
|
52.28 |
0.00 |
0.04 |
0.53 |
0.11 |
-0.94 |
| I find that dining with friends is an important part of my social life. |
.723 |
14.44 |
0.00 |
0.10 |
0.28 |
-0.17 |
-0.79 |
| Over a meal one may have a lovely chat with friends. |
.691 |
28.41 |
0.00 |
-0.13 |
0.34 |
0.13 |
-1.22 |
| Positioning food in my life Cronbach’s Alpha= .702 |
|
85.91 |
0.00 |
0.06 |
0.77 |
-0.12 |
-1.00 |
| A familiar dish gives me a sense of security. |
.662 |
50.53 |
0.00 |
0.02 |
0.31 |
-0.12 |
-1.77 |
| Eating is to me a matter of touching, smelling, tasting and seeing, all the senses are involved. It is a very exciting sensation. |
.647 |
53.58 |
0.00 |
-0.16 |
0.40 |
-0.10 |
-1.68 |
| Being praised for my cooking adds a lot to my self-esteem. |
.616 |
21.68 |
0.00 |
-0.26 |
0.37 |
-0.15 |
-0.76 |
| I dislike everything that might change my eating habits. |
.562 |
15.80 |
0.00 |
-0.11 |
0.29 |
-0.16 |
-0.83 |
| Cooking needs to be planned in advance. |
.461 |
35.24 |
0.00 |
-0.38 |
0.46 |
-0.18 |
-0.81 |
