Evaluation Of Brand Equity Using Balanced Scorecard: Evidence From Privatized Turkish Firms
Table 1:
| HRM Practices | Number of Respondents using Social Media | Percentage | Cumulative Percentage |
| Reference check | 230 | 61,5 | 61,5 |
| Recruiting | 113 | 30,2 | 91,7 |
| Creating social network | 14 | 3,7 | 95,4 |
| Building candidate pool | 3 | 0,9 | 96,3 |
| Building employer brand | 6 | 1,6 | 97,9 |
| Talent management | 4 | 1,1 | 99,0 |
| Internal communication | 2 | 0,5 | 99,5 |
| Training | 2 | 0,5 | 100 |