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The Impact of Market and Brand Orientation on Performance: An Empirical Study

Figure 1: Figure 1. Research Model, adapted from Kohli and Jaworski (1990), Narver and Slater (1990), Matsuno et al. (2002) and Kim (2003)

Figure 1. Research Model, adapted from Kohli and Jaworski (1990), Narver and Slater (1990), Matsuno et al. (2002) and Kim (2003)
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