| Question Number |
Items |
Mean |
Standard Deviation |
| Market Orientation (MO) |
| MO1 |
Salesperson inform to us regularly about competitors’ strategies. |
3,550 |
1,185 |
| MO2 |
We riposte quickly threatening competitors’ activities to us. |
3,658 |
1,003 |
| MO3 |
Top management has been argued regularly the strategies of competitors. |
4,023 |
0,905 |
| MO4 |
Our target customers are located in where we have competitor advantage in our market. |
4,116 |
0,957 |
| MO5 |
Our basic target is customer satisfaction. |
4,682 |
0,695 |
| MO6 |
We have thought that it is important to continue being customer-oriented. |
4,635 |
0,717 |
| MO7 |
Our competition advantage depend on satisfying customer needs strategy. |
4,341 |
0,701 |
| MO8 |
Our strategies mainly create value to our customers. |
4,387 |
0,753 |
| MO9 |
We measure regularly customer satisfaction. |
3,984 |
1,124 |
| MO10 |
We care our post purchase service a lot. |
4,387 |
0,868 |
| MO11 |
Our managers are keeping in contact with our current and protective clients in our all of departments. |
3,891 |
0,986 |
| MO12 |
We share regularly positive/negative customer’s experience with us in our all of departments |
4,217 |
0,865 |
| MO13 |
We are moving in concert with our all departments to provide for customers in the target market. |
4,186 |
0,836 |
| MO14 |
All of our employees focused on to enrich to our customers. |
4,138 |
0,971 |
| MO15 |
All of our departments share sources |
3,976 |
1,011 |
| TOTAL |
|
4,144 |
|
| Brand Orientation (BO) |
|
|
| BO1 |
Branding is essential to our company strategy. |
4,744 |
0,590 |
| BO2 |
Branding flows through in all our marketing activities. |
4,410 |
0,906 |
| BO3 |
Branding is essential to our firm future. |
4,720 |
0,612 |
| BO4 |
Long term brand planning is critical top our future success. |
4,697 |
0,632 |
| BO5 |
Our brand is an important asset for us. |
4,860 |
0,409 |
| BO6 |
Priority of our all employees have been brand our products. |
4,023 |
1,011 |
| TOTAL |
|
4,575 |
|
| Financial Performance (fp) |
| FP1 |
Our company's sales are increasing. |
4,364 |
0,728 |
| FP2 |
The profitability of our company is increasing. |
4,093 |
0,963 |
| FP3 |
We have reached our sales targets. |
4,069 |
0,840 |
| FP4 |
We have reached our profit targets. |
3,899 |
0,942 |
| FP5 |
We have reached our market our market share targets. |
3,689 |
0,982 |
| FP6 |
We have improved the loyalty of our existing customers to us. |
4,124 |
0,819 |
| FP7 |
We have gained significant new customers. |
3,938 |
0,817 |
| FP8 |
We have an important competitive advantage. |
4,217 |
0,809 |
| FP9 |
We have a well-perceived image. |
4,343 |
0,727 |
| FP10 |
We have a good reputation. |
4,403 |
0,690 |
| TOTAL |
|
4,176 |
|
