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Brand Loyalty and Re-Purchase Intention in Smartphone Marketing: The Perspective of Habit

Figure 1: Figure 1. Research Model, adapted from Kohli and Jaworski (1990), Narver and Slater (1990), Matsuno et al. (2002) and Kim (2003)

Figure 1. Research Model, adapted from
       Kohli and Jaworski (1990), Narver and Slater (1990),
       Matsuno et al. (2002) and Kim (2003)
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