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Strategic Planning, Innovation, and Business Development Relationship: Turkish Airlines Case Study

Table 5:

Strategic Targets and Tactics → SWOT Analysis → Financial and Organizational Factors → Sustainability
1.Development of Digital Cabin Management System   Positive Negative 1.Strategy 1.Future Strategies
2.Customer Communication Process Internal Factors S W 2.Activity and Tactic 2.Activity and Tactic
3.Central Reporting External Factors O T 3.Cost 3.Timeline
4.Team ↓
 
BUSINESS DEVELOPMENT PLAN OF DIGITAL CABIN MANAGEMENT SYSTEM     Expected Results and Evaluations
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