Strategic Planning, Innovation, and Business Development Relationship: Turkish Airlines Case Study
Table 4:
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1.Miles and Smiles Milestone Program Development | Positive | Negative | 1.Strategy | 1.Future Strategies | ||
2.Customer Communication Process | Internal Factors | S | W | 2.Activity and Tactic | 2.Activity and Tactic | |
3.Marketing/Public Relations | External Factors | O | T | 3.Cost | 3.Timeline | |
4.Team | |
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