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Strategic Planning, Innovation, and Business Development Relationship: Turkish Airlines Case Study

Table 4:

Strategic Targets and Tactics SWOT Analysis Financial and Organizational Structure Sustainability
1.Miles and Smiles Milestone Program Development   Positive Negative 1.Strategy 1.Future Strategies
2.Customer Communication Process Internal Factors S W 2.Activity and Tactic 2.Activity and Tactic
3.Marketing/Public Relations External Factors O T 3.Cost 3.Timeline
4.Team
 
MILES AND SMILES BUSINESS DEVELOPMENT PLAN     Expected Results and Evaluations
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