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Strategic Planning, Innovation, and Business Development Relationship: Turkish Airlines Case Study

Table 2:

Geographical location of TurkeyBeing a flag-carrier companyHaving a young fleet structureHaving an extensive distribution networkStrong financial structureHaving an increased market shareBeing strong in domestic marketCost advantage compared to competitorsHaving affiliates and subsidiaries Too much state interventionNot having a customer-focused cultureHaving a fleet structure of very different typeEmployee dissatisfactionHigh number of the past accidents
Flight network abroad is expandableDevelopment potential of cargo transportationUnmet customer expectations yetIncreased tourism potentialState support for transportation infrastructureGrowth potential of affiliate revenuesSupported government's foreign policies Increased competition in international and domestic marketsInfrastructure problems in the sectorIncrease of high-speed train services among the big citiesIncreased fuel costs and instabilityWeak relations with the Hava-İş Union
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