Strategic Planning, Innovation, and Business Development Relationship: Turkish Airlines Case Study
Table 2:
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| Geographical location of TurkeyBeing a flag-carrier companyHaving a young fleet structureHaving an extensive distribution networkStrong financial structureHaving an increased market shareBeing strong in domestic marketCost advantage compared to competitorsHaving affiliates and subsidiaries | Too much state interventionNot having a customer-focused cultureHaving a fleet structure of very different typeEmployee dissatisfactionHigh number of the past accidents |
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| Flight network abroad is expandableDevelopment potential of cargo transportationUnmet customer expectations yetIncreased tourism potentialState support for transportation infrastructureGrowth potential of affiliate revenuesSupported government's foreign policies | Increased competition in international and domestic marketsInfrastructure problems in the sectorIncrease of high-speed train services among the big citiesIncreased fuel costs and instabilityWeak relations with the Hava-İş Union |