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Some Issues Associated With Strategy Formulation and Strategic Planning in a Contemporary University

Table 1:

Institutional Level Strategic Objectives Strategic Planning Model Main Tasks
Senior Management (Rector, Chief Executive, etc.) Providing excellent educational and research experience in the international education market - Identifying priorities for the university’s development - Setting overall strategic objectives- Developing strategic initiatives - Implementing the plan- Monitoring progress using the established indicators - Directing organizational resources toward those functional areas and institutional units, which enhance the capacity of the university as an academic community - Investing in the resources and ICT-based university infrastructure
Heads of functional activities: - Vice-Rector for Academic Affairs- Vice-Rector for Research and Development- Vice-Rector for Administrative Affairs Functional area-specific strategic objectives:- Supporting sustainable educational process - Ensuring ICT-based education and research- Ensuring the effectiveness of the teaching and supporting staff- Ensuring active research activities - Identifying priorities functional priorities in the frame of the overall plan - Setting functional area-specific strategic objectives- Developing functional area-specific initiatives - Implementing the plan- Monitoring progress using the established indicators Performing functional activities having strategic significance:- Developing advanced educational programmes in the frame of lifelong learning - Developing ICT-based infrastructure- Recruiting, and retaining first-rate researchers and academic staff
Heads of key operating units: - Academic Departments (Department of Economics, etc.)- Administrative Support Units (Personnel Department, Finance and Administration Office, Student Affairs, etc.) Department (unit)-specific strategic objectives: supporting sustainable operation of a unit - Identifying departmental priorities in the frame of the overall plan- Setting department-specific strategic objectives- Developing department-specific initiatives - Implementing the plan- Monitoring progress using the established indicators Dealing with routine operational tasks having strategic significance:- Marketing activities- Materials purchasing - Maintenance of university facilities, etc.
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