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Time For A Change: Defining The Academic Teacher’s Brand Pillars

Table 1:

Dimension Indicator r r average
Personal character traits Communication skills 0.425 0.342
High intelligence 0.368
Respect for students 0.279
Responsibility 0289
Sense of humor 0.398
Leadership skills 0.355
Objectiveness 0.286
Research Involvement in scientific research 0.273 0.273
English Language proficiency Knowledge of English language 0.294 0.294
Pedagogical content knowledge Knowledge of teaching methods 0.557 0.492
The ability to engage students into educational process 0.464
The ability to motivate students for personal development 0.455
Subject matter knowledge Knowledge of the subject’s theory 0.425 0.469
Knowledge of subject’s practical implementation 0.513
Life-long learning The desire to develop soft and hard skills 0.351 0.351
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