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Marketing As Tool of Resource Efficiency

Table 1:

Opportunities (O): Threats (T):
decline in commodity prices;improvement of production technology;etc. increased competition;the growth rate of inflation;etc.
Strengths (S): «Strengths - Opportunities» «Strengths - Threats»
advanced technologies;the cost of resources used by the company;etc. increase resource efficiency by reducing raw material costs; reputation will protect from competition;the low cost of resources will set the price lower than that of its competitors; etc.
Weaknesses (W): “Weaknesses – Opportunities” «Weaknesses - Threats»
High consumption of materials;problems of supply of raw materials;etc. improvements in technology will reduce the consumption of materials;etc. problems of supply of raw materials and increased competition, will cause additional costs of financial resources;etc.
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