Ways Of Developing Tourism With The Help Of Sports Activities


This article aims to achieve an increasing number of tourists in the Bradulet holiday village, in the county of Arges, combining the sports and recreational activities with other types of mountain activities. We are given all kinds of activities performed by children aged between 10 and 18 years, enhancing the reputation of the area and thus the number of tourists. The concept of recreation programs reflects the need for a variety of appreciable activities which respond to the multitude of motivations, needs, levels, items, opportunities etc. This article helps the professionals in the field to exemplify the types of recreational sports that can take place in holiday camps with different categories of children. Thus, in designing sports activities, we must take into consideration the material conditions, the specialty of the involved persons. These activities are designed to form the habit of youth free time independent and autonomous practicing by children. This is shown in this research article.

Keywords: Tourismsports and recreational activitiesBraduletArges


In preparing these programs, we must take into account the so-called external factors of practicing,

but which affects it directly. Factors such as tradition, education, environment (family, school, social)

requirements, facilities, offers, distances, the natural frame etc. (Mincioiu, 2001).

The content can be varied depending on application forms due to:

- gender practitioners in addressing - age, sex, profession, social level;

- the kind of conference goals - which should reflect the motivation of practicing (weakening,

practicing pleasure, socialization - broadening of friends etc.);

- offer genre rooted in the reality of life - self-knowledge (running alone), the relationship with

partners and opponents (sports games), nature discovery, excitement given by competition, adventure,

etc. (Niţă, & Niţă, 2000).

By its own and propagated characteristics, the tourism highlighted in all countries as an activity

that records a high level of economic efficiency, compared with other sectors of the national economy.

In the recent decades, tourism activities had gone upward and the tourism forms have multiplied,

which allowed better a use of the tourism resources. The development of the tourist activity involves

paying attention to the environment, through development and preservation measures of its quality in the

area between the tourist circuit or the prospect of entering and control the consequences of tourism in the

sustainable use of the tourism resources (Niţă, & Niţă, 2000).

he evolution of the global tourism activity followed an ascending line, qualified after the dynamics

of the last half century, as a tourist explosion. For the Mediterranean regions, the cradle of the ancient

civilizations (Greek and Roman), the tourist space of the planet has grown historically at the polar

inhospitable regions, in the thickets of impenetrable region of the Amazon forest, to the darkness wild

Siberian taigola and until the boundless desert springs, to the underground galleries of caves, or the

highest peaks on Earth. The tourism is considered one of the wonders of the modern times, by the

magnitude and coverage acquired. It began in antiquity as one of the entertainment elite to gain free time,

reaching nowadays an economic activity accessible to the broad masses of the population. Tourism has

benefited from rapid growth after 1960, both as income and number of people involved in tourism


World Tourism Organization Statistics (WTOS) show that in 2000 the number of the international

tourists reached a record of over 700 million (about 11% of world population), with a growth rate of

7.5%, and incomes generated by tourism came to 500 bln. USD, with an increase of 4.5% compared to


Tourism is an extremely complex activity, not only because it generates huge sums of money

circulation, but also because it generates economic collateral activities, thus helping to take measures in

favor of environmental protection, restoration and environmental protection. In other words, tourism

contributes to rapprochement and understanding between people and nations that have different cultures,

promote peacekeeping, stimulates natural protection and preservation fund, national elements specific to

each country. The forecasts for the first decades of the century estimate that by 2020 the number of

international tourists will increase to 1.56 billion, and earnings will reach 2,000 billion annually, or about

5 billion USD / day. For example, in countries like Spain, Switzerland, San Marino, Italy, France,

Austria, Denmark, the tourism represents one of the most important economic sectors, if it is considered

the percentage of tourism income in relation to exports. Current studies of tourism geography offers a

multitude of definitions regarding the content and expanding new terms become commonplace in

literature. The globalization phenomenon is manifested in tourism as globalizing the infrastructure and

the material and the technical basis.

Expert studies show that economically developed countries have the most developed tourism.

Europe is the most popular tourist destination, followed by the Americas and East Asia / Pacific. When

tourism is quantified as a percentage of the total national exports, the importance of this industry in the

development of developing countries is clear.

In competition with other economic activities of the planet, the tourism is contained in the

globalization phenomenon. Illustrative is the fact that in a ranking of the top 100 transnational companies

in the world (excluding the financial ones), we also find the travel companies by the assets value (on the

87th place CARNIVAL American company is situated with assets totaling USD 9.8 billion and 32,000


In recent studies, tourism being by its nature an activity, attracted by natural and social

environments, as seen in many situations when calculating its economic benefits, does not leave the

possibility of quantifying the environmental and society consequences. In the relationships established

between the two elements – the environment as a factor, and the tourism as an activity, there are positive

and negative influences that you do not always realize.

The specialized literature shows that we speak more about the impact of tourism on the

environment, especially the negative side of i, generated by anthropogenic activity which is


The Purpose of this Article

The purpose is presenting the sports activities in Bradulet holiday village.

Practicing exercise and sports of various branches at specific sports places and tourist places

should ensure an active rest, contribute to maintaining optimal health, the body hardening, strengthening

the physical and mental strength, disconnection subjects. This is entirely possible by equipping

recreational areas with the necessary exercise and practice activities and your favorite sports branches

(Mincioiu, 2001).

First, it is necessary arrangement of spaces and sports facilities equipped with minimum facilities

to practice sports like football, volleyball, handball, basketball etc. The majority of recreational sport

facilities provide ideal conditions that are not required to comply with regulatory dimensions. To assist

those who have the desire to use these small provided facilities, it could be provided the rent of different

items and sporting equipment, especially balls. Of course, other ways can be secured to provide places for

the ENIT in places of entertainment.

Organizational possibilities are very different. Depending on the material and those places can

design highly differentiated programs that positively influence the habit formation to practice sport in the

fresh air, surrounded by nature, complicated, unproblematic initiative. These can be solved without

investment and without the presence of sports technicians or specially trained employees for this purpose.

Spontaneously, it can take place soccer games, handball, volleyball, basketball, tennis, table tennis

in small spaces, sports fields or entertainment places etc. without the need for advance constituted teams

with appointments, officials, referees, competition sheets, cards, etc.

The Holiday Village is near the Romanichthys valsanicola reservation on Valsan river, on a

plateau, after you have climbed 200 m from asphalted road in the forest, around ponds stocked with carp

and crucian, at an altitude of 600 m.

If you can tell about a mini tourist resort in Romania that is ecological, then Bradulet Holiday

Village is the one, all arrangements being made in order to integrate into nature.

Bradulet Holiday Village, former Bratieni Holiday Village, extends toward the Fagaras

Mountains, the most ecological in Europe valley, the Valsan valley, as evidenced by the existence of

Romanichthys valsanicola in its river waters, a fish that has survived anywhere in the world. In the

summer of 2007, with young people coming on holiday besides we managed to capture trout and barbel

and a Romanichthys valsanicola (see gallery) of course I photographed after I released them without

threatening its existence. Learn more information about this unique across all of your “presentation”.

Everywhere forests of beech, birch, poplar, ash and pine surround you, which find their way

through small orchards of plum and apple trees, complementing the beauty of the landscape.

In this context we make the following assumptions:

a. Identify ways to develop the centers of leisure activities for children in the area which will offer

help in developing non-competitive movement and increase the flow of tourists in the area.

b. Arrangements of tourism amplification offer for various leisure activities centers in the area that

will have a major and direct impact on employment and growth in living standards.


1. Fitting tourism potential natural sightseeing (canyons, gorges, caves, glacial lakes, etc.);

2. Unlocking the potential of mountain tourism by building the necessary infrastructure:

rehabilitation and arrangement of the access to the main natural attractions, alpine refuges, signposting

hiking paths, signage, camping platforms, mountain rescue stations etc.

3. Creation, rehabilitation and expanding recreational infrastructure, including related utilities

(cycling, fishing, teambuilding).

4. Involvement of local authorities to showcase its resources in order socio-economic development

of the area (Mincioiu, 2001).

This paper will conduct the research aimed to purchase a product as a green tourism combined

with sports and recreational activities, combining sport with leisure. Results will be analyzed to develop

the product, taking into account the improvement package travel, increased demand for services provided

to diversify the supply of services and also to meet more fully the needs and preferences of the consumer.

The success has its origin in:

Marketing – creating an entire year market in the field of eco-tourism and leisure for each market


Atmosphere and facilities –realization of ecological activities more diversified and attractive for

more tourists willing of this kind of tourism. Also important it is the involvement in the project sponsors

and the media; (Istrate, 1988).

Choosing qualified staff in achieving various recreational activities, management and leisure

activities- will have the role of implementing organization and ecological tourism development and

leisure activities, contributing to social success and meet the new needs of consumers and potential

consumers which will come to market. Their work will focus on meeting customer / consumer with a

product specifically the consumer preference research, study type and configuration needs of the

psychological customer segments, educating tastes and loyalty. It is imperative to know who, when and

what he wants?

It is essential to implement the items necessary for carrying a multi-specialized and competent

staff. It will consider the creation of a favorable environment for practicing recreational level by tourists.

Manifestations of recreational activities are those forms connected to sport for all - the lesson or

the work session, the race or the competition, festivals or rallies. Within the recreational-tourism are

hiking, trekking, walking trails approach, picnics, camps, campers etc.

In the recreation activities, we generally speak about the sport as a leisure activity and less about

sports as a branch or sport, these names being specific to performance sports. In recreation activities, the

stringency of regulations, training and competitions severity fades, remaining essentially the exacerbated

playful function, one that gives good mood and pleasure (Massiera, 2007-2008).

The most used recreation means, confused with the actual activities are: walking, running, various

forms of gymnastics, bodybuilding, dance, swimming, badminton, tennis, basketball, football, volleyball,

skiing, hiking, trips, mountain tourism, ecotourism, etc.

The recreation conditions, in a continuous dynamics and predisposition to extreme, determine,

with the imagination of those meant to provide “something else”, the competition winning and the market

entertainment, various offers as bungee jumping site, montaigne-rouse, aqua-magic slides etc..

Arges County, in Muntenia region, has a territory occupied by a quarter of the mountainous area of the

Carpathians with an abundance of natural monuments, large meadows alternating with multi-secular

forests, especially beech, birch, poplar, ash and plum orchards and apple trees. It is here, in the northern

county of Arges, Campulung perimeter and that of the Court of Arges, where you can admire the most

beautiful landscapes all over Romania keys, waterfalls, caves, lakes and springs.

Nature has provided these lands, with rich and varied conditions for living and multiplying wilderness,

outside wonderful and unique landscapes with uncontaminated nature, many forests offer great hunting

opportunities in most of the year.

In terms of tourism, therefore, the county appears as an interesting target from many points of

view (environment and nature, culture and local traditions, architecture, hunting, winter sports) and that it

is a place that is not yet known enough and largely rural landscape and where ancient traditions have

remained almost intact.

Power points, which can be bet for the development of a general tourism discourse in the entire

county, are shown below.

This natural and delightful scenario, this seminal works in terms of the landscape such as Vidraru

Dam and Transfagarasan, and the presence of the waterfalls, caves and lakes provide ample opportunities

for tourism recreation and relaxation.


The tourism activity is conducted directly and closely correlated with its specific components and

features of the market.

So in terms of the objective investigation, rigorous and relevant phenomena and processes found

in the tourist market with knowing its structures of major importance (Ionescu, 2000).

The tourist market has a very complex internal structure, in which in order to adopt the most

appropriate marketing strategy its segmentation is necessary.

Thus said, the tourism product offered by Arges (in our case) should be divided into sub-groups,

with specific needs and preferences, which forms one part of the total demand, sufficiently large to

warrant a separate marketing strategy.

Knowing the characteristics of the identified arguments is indispensable, just based on their being

able to determine how to approach the different distinct target customer.

So, the touristic market demand in Arges county and the specific investigation of its dimensions is

necessary, thus obtaining information on the territorial distribution of tourism demand and supply and

their contact points (Neacşu, 2000).

Marketing research provides much more information than the ordinary knowledge. The purpose of

the marketing research proposed in this article is to find out who are the customers, what they want,

where and when you prefer to buy. This marketing research will have to find and determine the needs of

clients and potential clients in the tourism market (children aged 12-14 in our case) to develop benefits of

eco-tourism practicing, to select the specific market to promote the product / service offered, to determine

how it will meet customer needs, to consider how best to meet customer needs (marketing evaluation).

Conducting a research represents a whole process comprising several very important stages, fundamental

work being investigated.

In terms of defining research, the main variables of the research will be:

1.monthly income;

2.reasons for purchasing a product / service as ecological tourism;

3.researched the community’s perception about the market launch of such a product / service;

4.consumer’s preferences for a product / service as ecological tourism;

5.criteria for choosing leisure activities;

6.preference for practicing lousier activities.


  1. Ionescu, I., (2000). Tourism as an economic, social and cultural phenomenon. Bucharest: Oscar Print Publishing House.
  2. Istrate, I., (1988). Tourism – a phenomenon in motion. Bucharest: Sport-Turism Publishing House.
  3. Massiera, B., (2007-2008). Course notes, Faculty of Physical Education and Sport. Bucharest: Sport Master Tourism. Loisir.
  4. Mincioiu, Rodica. (2001). Tourism economy. Bucharest: Uranus Publishing House.
  5. Neacşu, N. (2000). Tourism and the şisustainable development. Bucharest: Expert Publishing House.
  6. Niţă, I.; Niţă, C. (2000). România’s touristic market. Braşov: Ecran magazine Publishing House.

Copyright information

This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

About this article

Cite this paper as:

Click here to view the available options for cite this article.


Future Academy

First Online




Online ISSN