| Language appropriateness |
KFC |
Pizza Hut |
Hardees |
McDonalds |
|
Age appropriate |
Yes |
Yes |
No |
Yes |
|
Ethnicity appropriate |
Yes |
Yes |
No |
Yes |
|
Race appropriate |
Yes |
Yes |
No |
Yes |
|
Society appropriate |
Yes |
Yes |
No |
Yes |
|
Culture appropriate |
Yes |
Yes |
No |
Yes |
|
Religion appropriate |
Yes |
Yes |
No |
Yes |
|
Geographical location appropriate |
No |
No |
Yes |
No |
|
Weather appropriate |
No |
No |
Yes |
No |
|
Financial status |
Yes |
Yes |
Yes |
Yes |
|
Educational background |
No |
No |
No |
No |
|
Appropriate Message |
Yes |
Yes |
No |
Yes |
|
Appropriate message length |
Yes |
Yes |
Yes |
Yes |
|
Level of formality |
Yes |
Yes |
No |
Yes |
|
Level of language |
No |
No |
No |
Yes |
|
Use of jargon |
Yes |
Yes |
No |
Yes |
|
Grammar/spelling. |
Yes |
Yes |
No |
Yes |
|
Appropriate punch-line, slogan/tagline |
Yes |
Yes |
No |
Yes |
|
Attractive competitive edge/comparisons |
Yes |
Yes |
Yes |
Yes |
|
Appropriate day selection |
Yes |
Yes |
Yes |
Yes |
|
Appropriate printing spot selection |
Yes |
Yes |
Yes |
Yes |
|
Attractive deals |
Yes |
Yes |
Yes |
Yes |
