| INTERNAL |
STRENGTHS |
WEAKNESSES |
| FACTORS |
| Customer infrastructure |
- good positioning from the |
- inadequate sanitation facilities for customers |
| - difficult conditions in winter and during periods of bad weather |
| - current standards of public restrooms and poor hygiene standards |
| - lack of parking space, other than behind the market |
| - no heating in winter |
| - lack of ventilation in summer |
| - inadequate parking infrastructure |
| city centre and from the main |
| Commercial |
- improvised facilities |
| city areas |
| infrastructure |
- insufficient equipment suitable for the safe storage of |
| - easy road access |
| food (refrigerators, air conditioners) |
| - dusty outdoor space (driveways, roads) |
| - improper maintenance |
| - inadequate flooring, improper for bad weather |
| - improper waste disposal points |
| Connection to the local |
- existence of specific |
- lack of taxation in certain commercial activities |
| legislation on food related |
| health hazards |
| - good representation of local |
| producers |
| economy |
- involvement of local |
| authorities in encouraging the |
| access of the producers and |
| the removal of intermediaries |
| from the market |
| Socializing place for the |
- direct contact with the |
- lack of waiting space, recreation and rest in nearby areas |
| - improper space allocation |
| - lack of public transport, bicycles or non-polluting vehicles |
| local community |
producers, socializing |
- low, irregular traffic from neighbouring municipalities |
| - inadequate access for specific needs groups (disabled, mothers |
| with children in strollers) |
| Attractiveness and |
- traditional decoration |
- unattractive and chaotic promotion of neighbouring shops |
| elements (ceramic scales) |
| promotion |
-preservation of traditional |
- poor overall aspect of nearby areas |
| market values |
| Tourist attractiveness |
- use of specific local events |
- no possibility of tasting traditional products or products marketed |
| to attract tourists |
to tourists |
