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Factors Influencing the Adoption of Mobile Marketing in Small Medium Enterprises (SMEs) in Malaysia

Table 2:

Model Unstandardized Coefficient Standardized Coefficient T Sig.
B Std. Error Beta
1 (Constant) 2.011 .341 5.890 .000
Entrepreneur’s Attitude and Knowledge -.195 .077 -.226 -2.537 .012
Branding Strategy .421 .076 .523 5.514 .000
Technical Knowledge of the Firm .194 .089 .169 2.191 .030
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