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Factors Influencing the Adoption of Mobile Marketing in Small Medium Enterprises (SMEs) in Malaysia

Table 1:

Mobile Marketing Adoption Entrepreneur’s Attitude & knowledge Branding Strategy Technical knowledge availability of Firm
Mobile Marketing Adoption Pearson Correlation 1 .124 .452** .327**
Sig. (2-tailed) .131 .000 .000
N 150 .150 150 150
Entrepreneur’s Attitude & knowledge Pearson Correlation .124 1 .604** 012
Sig. (2-tailed) .131 .000 .000
N 150 150 150 150
Pearson Correlation .452** .604** 1 .390**
Branding Strategy Sig. (2-tailed) .000 .000 .000
N 150 150 150 150
Pearson Correlation .327** .205** .390** 1
Technical Knowledge Availability of the Firm Sig. (2-tailed) .000 .000 .000
N 150 150 150 150
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