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Modelling of SWOT Analysis Using Fuzzy Integrals

Table 1:

  Characteristics Importance Weight
Strength Location S1 0.6 0.9 -0.693
Customer service S2 0.4 0.9
Promotion S3 0.4 1
Weakness Too many people W4 0.2 0.2 -0.46
Reserved money W2 0.5 0.7
Not a tourist center W3 0.5 0.8
Opportunity Restaurant O1 0.6 0.4 -0.97
No direct VAT O2 0.2 0.7
Hotels and hostels O3 0.7 0.9
Threat Changing to euro T1 0.8 0.3 -0.92
ATM T2 0.5 0.4
Two more places T3 0.5 0.5
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