|
Media Usage factors |
| Items |
F1 |
F2 |
F3 |
F4 |
F5 |
F6 |
F7 |
F8 |
F9 |
F10 |
| 1. Click "Like" to a social media posting, photo, etc.
|
.936 |
|
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|
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| 2. Read social media postings |
.909 |
|
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| 3. Browse social media profiles and photos
|
.897 |
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| 4. Check Facebook page or other social networks
|
.847 |
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| 5. Comment on social media postings, status updates, photos, etc. |
.843 |
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| 6. Check Facebook page from smartphone
|
.793 |
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| 7. Post social media status updates
|
.731 |
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| 8. Check Facebook at work or school
|
.696 |
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| 9. Post social media photos
|
.691 |
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| 10. Friends you have on Facebook
|
.624 |
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| 11. Facebook friends you know in person
|
.482 |
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| 12. Check your personal e-mail
|
|
.942 |
|
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| 13. Send or receive files via e-mail
|
|
.908 |
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| 14. Check your work or school e-mail
|
|
.904 |
|
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| 15. Send, receive and read e-mails (not including spam or junk mail) |
|
.903 |
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| 16. Read e-mail on a mobile phone |
|
.664 |
|
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| 17. Download media files from other people on a computer
|
|
|
.716 |
|
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| 18. Watch video clips on a computer
|
|
|
.692 |
|
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| 19. Watch TV shows, movies, etc. on a computer
|
|
|
.668 |
|
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| 20. Search the Internet for information on any device
|
|
|
.635 |
|
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| 21. Share your own media files on a computer |
|
|
.630 |
|
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| 22. Search the Internet for news on any device
|
|
|
.480 |
|
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| 23. Send and receive text messages on a mobile phone
|
|
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|
-.727 |
|
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| 24. Use apps (for any purpose) on a mobile phone |
|
|
|
-.717 |
|
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| 25. Browse the web on a mobile phone
|
|
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|
-.687 |
|
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| 26. Check for text messages on a mobile phone
|
|
|
|
-.573 |
|
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| 27. Listen to music on a mobile phone |
|
|
|
-.529 |
|
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| Use your mobile phone during class or work time |
|
|
|
-.304 |
|
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| 28. Record video on a mobile phone |
|
|
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|
.753 |
|
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| 29. Take pictures using a mobile phone |
|
|
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|
.635 |
|
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| 30. Play games on a computer, video game console or smartphone with other people in the same room
|
|
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|
.891 |
|
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| 31 Play games on a computer, video game console or smartphone by yourself |
|
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|
.824 |
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| 32. Play games on a computer, video game console or smartphone with other people online
|
|
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|
.784 |
|
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| 33. Check the news on a mobile phone |
|
|
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|
.700 |
|
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| 34. Get directions or use GPS on a mobile phone
|
|
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|
.700 |
|
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| 35. Search for information with a mobile phone |
|
|
|
|
|
|
.567 |
|
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| Check for voice calls on a mobile phone
|
|
|
|
|
|
|
.367 |
|
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| 36. Watch TV shows, movies, etc. on a TV set
|
|
|
|
|
|
|
|
.850 |
|
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| 37. Watch video clips on a TV set |
|
|
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|
.846 |
|
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| 38. Search the Internet for videos on any device
|
|
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|
|
|
|
-.496 |
|
| 39. Search the Internet for images or photos on any device
|
|
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|
-.468 |
|
| Make and receive mobile phone calls
|
|
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|
.399 |
|
| 40. Number of people you regularly interact with online that you have never met in person
|
|
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|
.831 |
| 41 People have you met online that you have never met in person (8) |
|
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|
.782 |
