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Innovation in the Context of World Sports Development

Table 1: Table 1.

Year Host City Reference moments in the television broadcasting evolution
1960 Rome The Olympic Games were televised live for the first time to 18 countries, while in the United
1964 Tokyo States, Japan and Canada they were televised one hour later.
Satellite broadcast coverage was used for the first time to relay images overseas.
1968 Mexico The Olympics were broadcast live in colour for the first time.
1984 Los Angeles More than 2.5 billion people viewed the Olympic Games broadcast to 156 countries.
1994 Lillehammer For the first time, the Olympics were broadcast on the African continent via M-Net and ART
1996 Atlanta satellites.
The 100 years of Olympic Games were celebrated in 214 countries where the competitions
2000 Sydney were broadcast.
The IOC introduced a new method of measuring the Olympic television audience levels, Total
2004 Athens Viewer Hours (TVH), which revealed that the Olympic broadcast had reached 3.7 billion
viewers in 220 countries.
More than 300 TV channels provided a total of 35,000 hours of coverage. For the first time,
2008 Beijing live coverage was also available on the internet. According to statistics, the Games had 3.9
billion viewers in 220 countries, with an average of 12 hours per viewer.
The most viewed Games in the Olympic history: 5,000 hours of live HDTV broadcasting.
2012 London A new edition, a new record: more than 4.5 billion viewers in 220 countries and territories.
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