The paper discusses the mechanisms that affect the increasing of subjective well-being and the loyalty of the staff to enhance the quality of planning and bank employee productivity. For this purpose, a comparative study of two large banks was conducted on the basis of content analysis. It revealed poor attitude of the customers of one of the bank (that was surveyed) to the quality of banking services due to low staff loyalty. The methodical approach, encouraging loyalty and increasing the effectiveness of the activities of the bank employees, was proposed. The studies were conducted among employees of one of the higher educational establishments of Tomsk, personnel of which use the services of the bank widely. This research defined the dependence between the proportion of the staff who are loyal to different products of one of the analyzed banks, and the data on their average age, gender, as well as the average level of qualification. The article presents one of the mathematical models that reflects this dependence. It allowed us to make the forecast calculations. During the study some other mathematical models were built up. These models reflect the dependence of the university staff’s loyalty to the banking products on a number of parameters. The results of these calculations will provide the development reasonable bank plans for selling products and services, and to improve the system of motivation of the bank employees. This will lead to the growth of subjective perceived well-being level. It will also cause the increasing of work effectiveness.
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20 February 2016
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Social welfare, social services, personal health, public health
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Kaz, E. (2016). Well-being and Management of Employee Incentives. In F. Casati (Ed.), Lifelong Wellbeing in the World - WELLSO 2015, vol 7. European Proceedings of Social and Behavioural Sciences (pp. 295-301). Future Academy. https://doi.org/10.15405/epsbs.2016.02.39