Outbound Tourism: Why Do Malaysians Choose South Korea Again?
Table 1: Descriptive Statistics
| Variable | M | SD | Range | Skewness | Kurtosis |
| Revisit Intention (DV) | 5.33 | 1.079 | 1-6 | -2.055 | 4.665 |
| K-drama (IV1) | 4.65 | 1.149 | 1-6 | -.407 | -.178 |
| Korean Music (IV2) | 3.08 | 1.893 | 1-6 | .388 | -1.326 |
| Korean Cuisine (IV3) | 5.22 | 1.019 | 1-6 | -2.005 | 5.200 |
| Korean Rare Image (IV4) | 5.00 | 1.185 | 1-6 | -1.456 | 2.164 |