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Halal Cosmetics Usage Among Millennials: Social Influence As Mediator

Table 1: Reliability Test

Indicators Loading AVE γ α
Usage of Halal Cosmetics 0.713 0.908 0.866
I prefer halal cosmetics to conventional products. 0.847
I prefer using halal cosmetics even it is more expensive. 0.815
I like halal cosmetics products better than others. 0.900
Halal cosmetics products are more attractive. 0.812
Individual Factor 0.713 0.922 0.894
I am aware of halal cosmetics and personal care products. 0.743
I have an intention to use halal cosmetics and personal care products. 0.821
I prefer halal cosmetics because it comforts my religious values. 0.880
It is important for me to choose halal cosmetics products. 0.883
Halal cosmetics/personal care are free from banned ingredients. 0.860
Social Influence 0.652 0.882 0.823
Most people around me use halal cosmetics products. 0.824
I choose halal cosmetics products based on the recommendations. 0.813
I choose it because I like to be like my peers. 0.781
My family motivates me to use halal products. 0.813
Religiosity 0.695 0.901 0.852
I need halal cosmetics for my daily use. 0.874
I care about halal ingredient existence. 0.865
I follow shariah-compliant on choosing personal care. 0.858
I pray five times a day. 0.728
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