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Consumers’ Perception Of Agricultural Market Products In Selangor: A Preliminary Study

Table 8: Consumer Loyalty Measurement Items

Measurement items Strongly disagree Disagree Agree Strongly agree N
CL1 I will continue to purchase products from FAMA Pasar Tani 0(0%) 1(3.3%) 26(86.7%) 3(10%) 30
CL2 I will recommend others to purchase products at FAMA Pasar Tani 0(0%) 0(0%) 27(90%) 3(10%) 30
CL3 FAMA Pasar Tani is my favourite to buy fresh products 0(0%) 3(10%) 25(83.3%) 2(6.7%) 30
CL4 I am loyal to the products from FAMA Pasar Tani 0(0%) 5(16.7%) 24(80%) 1(3.3%) 30
CL5 I am committed to purchase products from FAMA Pasar Tani 0(0%) 0(0%) 28(93.3%) 2(6.7%) 30
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