Consumers’ Perception Of Agricultural Market Products In Selangor: A Preliminary Study
Table 1: Properties of the Measurement Items
| Construct | Cronbach’s alpha | No of items | N |
| Repurchase intention | 0.763 | 5 | 30 |
| Purchase value | 0.856 | 5 | 30 |
| Trustworthiness | 0.783 | 4 | 30 |
| Quality perception | 0.944 | 5 | 30 |
| Price perception | 0.863 | 5 | 30 |
| Customer satisfaction | 0.971 | 5 | 30 |
| Consumer loyalty | 0.881 | 5 | 30 |