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Corporate Real Estate Strategy: A Review

Table 2: Corporate real estate strategies for organization’s performance

CRE Strategy Definition
Reduce Cost A real estate strategy that combines real estate decision and business decision to reduce operational cost of real estate.
Flexibility A real estate strategy on willingness to change, compromise, or modify the real estate decisions to maximize the output as per the changing business environment
Productivity A real estate strategy that ensures effective use of real estate to gain maximum efficiency of operations of business and contribute to the productivity to the organization
User Satisfaction A real estate strategy which ensures pleasant physical surroundings which keep employees engaged and satisfied in the work environment
Facilitate Interaction A real estate strategy to facilitate formal and informal encounter between employees and stimulate knowledge creation of the organization
Promote the Brand A real estate strategy that combines organization’s marketing goals and offer a right mix of real estate portfolio to add value and maintain integrated marketing message.
Increase Real Estate Value A real estate strategy to combine management decisions to maximize the market value of the real estate portfolio over the period of time.
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