Analysing Penang Destination Image from Online Tourism Domain
Table 2: Analysis on the most frequently used words per website sub-category
| Rank | Government Tourism Portal | News & Media | Travel Agencies | Travel Guides | Travelogues |
| 1 | Malaysia | Tourism | Travel | Island | Food |
| 2 | Tourism | Georgetown | Malaysia | Malaysia | Hotel |
| 3 | World | Food | Tours | Beach | Street |
| 4 | Heritage | Malaysia | International | Georgetown | Temple |
| 5 | Island | Hotel | Company | Temple | Trip |
| 6 | International | World | Industry | Hotel | Art |
| 7 | Georgetown | Festival | Services | Bridge | Georgetown |
| 8 | Travel | Heritage | Customers | Hill | Famous |
| 9 | Festival | Street | Regional | Street | Café |
| 10 | Golf | Art | Island | Travel | Chinese |
