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Customer Continuity Use of Online Food Delivery Services After the Pandemic

Table 2: Measurement Items

Variables Code Questions Sources
Subjective norms S1 My close friends and family support my decision to order food via mobile apps that offer delivery services. (Al Amin et al., 2021)
S2 My family and friends agree with my choice to use food delivery applications to buy food.
S3 My close family and friends consider it a great idea for me to purchase food via food delivery applications.
Convenience motivation C1 I can access online food delivery service anytime. (Chang et al., 2012)
C2 I can access meal delivery services online from anyplace.
C3 I feel online food delivery service is convenient for me to use in English and Malay.
Food delivery platform F1 I enjoy using the online platform for food delivery. (Kyungyul Jun, 2022)
F2 It's fun to use the online food delivery service.
F3 It's fun to use the web platform for food delivery.
F4 It's exciting to use the web platform for food delivery.
Promotions and Discounts P1 Offers like "buy one, get one free" appeal to me more. (Dipanti Joshi, 2021)
P2 After learning about various sales promotions, I'm more likely to purchase online meal delivery.
P3 I encourage others to use or purchase from online meal delivery programmes after taking advantage of deals or discounts.
P4 I order food regularly because of tempting sales promotion offers.
Behavioural Intention B1 I intend to recommend to my friend use food delivery apps (Tran, 2021)
B2 I am committed to utilising food delivery applications.
B3 I plan to use meal delivery apps on special occasions (e.g.: birthday event)
Continuance Intention I1 If given the opportunity, I would order food online. (Tran, 2021)
I2 I expect I will continue use online food delivery services.
I3 I'll use the apps for meal delivery in the future.
I4 I will maintain use food delivery apps even after pandemic
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