Covid-19 Impacts on Western and Eastern Countries' Brand Equity
Table 3: COVID-19 impact based on countries (n=83)
| Year | Scales*/Countries | Western countries (N=53) | % | Eastern countries (N=30) | % |
| 2020 | 1 | 45 | 84.9 | 19 | 64.0 |
| 2 | 5 | 9.4 | 9 | 30.0 | |
| 3 | 2 | 3.8 | 1 | 3.0 | |
| 4 | 1 | 1.9 | 1 | 3.0 | |
| 2021 | 1 | 25 | 47.2 | 12 | 40.0 |
| 2 | 15 | 28.3 | 11 | 36.7 | |
| 3 | 11 | 20.7 | 4 | 13.3 | |
| 4 | 2 | 3.8 | 3 | 10.0 |