Covid-19 Impacts on Western and Eastern Countries' Brand Equity
Table 2: Brand sectors according to Western and Eastern countries (n=83)
| Elements | Categories | Western | Eastern | Total |
| Brands sectors | IT Services | 1 | - | 1 |
| Banking | 5 | 5 | 10 | |
| Retail | 6 | 3 | 9 | |
| Commercial Services | 6 | - | 6 | |
| Technology | 8 | 2 | 10 | |
| Telecoms | 6 | 3 | 9 | |
| Automobiles | 5 | 4 | 9 | |
| Insurance | - | 2 | 2 | |
| Soft Drinks | 2 | - | 2 | |
| Media | 4 | 3 | 7 | |
| Engineering & Construction | 1 | 2 | 3 | |
| Logistics | 2 | - | 2 | |
| Tobacco | 1 | - | 1 | |
| Restaurants | 2 | - | 2 | |
| Iron & Steel | - | 2 | 2 | |
| Spirits | - | 1 | 1 | |
| Food | 1 | - | 1 | |
| Apparel | 1 | - | 1 | |
| Oil & Gas | 1 | 2 | 3 | |
| Utilities | - | 1 | 1 | |
| Healthcare | 1 | - | 1 |